Kinetic Sand is the first moulding compound that breathes motion.
What do I mean by that? Well, the only way I can describe this wonderfully weird product that it is kind of like someone mixed big, moving, fluffy, white clouds with beach sand. When you compact it Kinetic Sand acts like a solid and you can make simple shapes with it, but once you pull it apart it flows out of your hands as if it was water. Weird, weird, weird, but ever so amazingly cool!
Kinetic Sand is totally natural and made up of 98% pure sand. It is tons of fun to play with and has the most unique feeling when you touch it. Kinetic Sand never dries out and is a breeze to clean up since it is dust free and will only stick to itself.
I know this sounds cheesy, but if I could describe Kinetic Sand in one word the word would be 'magical'. I have no idea how it works, yet it is so delightfully weird.